User Type 03 · Brands & Merchants

Reach the people
on the pitch.

iTurf gives sports brands, beverage companies and local merchants direct access to Nigeria's most engaged sporting community - geo-targeted, fully measurable, and rooted in genuine football culture.

Why iTurf works for brands

Three things every campaign earns.

🎯

Geo-targeted

Down to LGA. A Surulere shop reaches only Surulere athletes - no national spend wasted.

📊

Measurable

Every impression, click, voucher redemption tracked in real time. Full campaign analytics included.

🤝

Authentic

Sponsored content reads as native football culture, not banner ads. Athletes genuinely engage.

Brand Activation Toolkit

Nine ways to engage.

From self-serve ad slots to managed tournament title sponsorships - pick your scale, target your audience, measure your return.

In-App Ad Slots

Targeted placements in athlete discovery, post-booking and tournament pages. Target by city, sport and tier.

Self-Serve

Venue Co-Branding

"Lucozade Arena, Lekki" - full naming rights on any listed pitch. Brand on every booking confirmation.

Partnership

Tournament Title Sponsorship

Title sponsor an iTurf Cup city tournament. Address 50–2,000 athletes directly per event.

Partnership

Reward Vouchers

Upload discount codes redeemable via TurfPoints. Branded impressions at zero cost per view.

Self-Serve

Campaign Analytics

Real-time impressions, CTR, voucher redemptions and cost-per-engagement. Fully measurable.

Included

Geo-Targeted Campaigns

Run promotions targeted to specific cities, states or LGAs. No national spend wasted.

Self-Serve

Native Content Cards

Sponsored stories, kit reveals and product drops styled as native content - not banner ads.

Self-Serve

In-App Product Listings

Sell merchandise, kits, boots and accessories in the iTurf athlete shop. 10% platform commission.

Phase 2

Kit Challenges & UGC

Run branded skill challenges. Players submit clips. Authentic UGC at scale.

Phase 2
The Right Allies

Already in the network.

iTurf integrates with - and is partnering - Nigeria's leading payments, sports, beverage and football organisations.

Payments
Paystack & Flutterwave

Cards, bank transfer, USSD, OPay and PalmPay - all in one integration.

Wallets
OPay & PalmPay

Mass-market digital wallets with hundreds of millions of Nigerian users.

Football
NFF & State FAs

Official partnership pathways for tournaments, leagues and youth pipelines.

Beverages
Lucozade · Power Horse

Title sponsors for tournaments and pitch perimeter branding deals.

Sportswear
Umbro · Kelme · Local

Kit drops, exclusive perks and athlete merchandise via the in-app shop.

Coaching
Academies & Coaches

Verified profiles, training session listings and youth tournament feeders.

Media
Sports Journalists

Tournament coverage, athlete spotlights and grassroots football storytelling.

Logistics
Mobile Turf Partners

Deployable mini-pitch logistics for community activations and Phase 3.

Talk to the partnerships team.

Title sponsorships, venue co-branding, tournament packages and bespoke campaigns.

partners@iturf.ng